Treating VIPS like MVPS
NFL HOUSE raised the bar for ultra-premium hospitality at the 2012 Super Bowl—and it’s still going strong.
Custom Fabrication
On-Site Install & Mgmt
Branded Event
HOW THE NFL HOUSE CHANGED THE GAME
Before we built the first NFL HOUSE, the NFL’s valued VIPs were feeling like the away team.
They had nowhere to escape the Super Bowl crowds. We dreamed up an invite-only private club where elite guests could conduct business, relax, and mingle with NFL legends. Not to brag, but the NFL HOUSE turned out to be a trendsetter with these ultra-VIP business clubs popping up at major events worldwide ever since.
the story we made
Every NFL HOUSE is dripping with the sights, sounds and vibes of its host city. For Super Bowl LIV in Miami, our designers transported guests from the beach to the gardens to the strip—without ever leaving our space.
WHAT WE BUILT
Designed and fabricated entirely in-house
Our in-house studio and fabrication shop created every aspect of the NFL HOUSE—from initial concepts down to the final nail.
Look closely at these 32 Panama hats, and you’ll notice each has a team-colored hatband. The blue tile? It’s actually a lighter and sturdier wood that has been treated to look like tile. Yeah, we obsessed over every square inch of this space. It’s what we do.
GMR managed hospitality, security, and logistics end-to-end with our proprietary Orchestrate platform. The NFL received hourly reports on everything from guest flow to liquor flow.
VIEW CAPABILITIES
Influencer marketing
Graphic & environmental design
UX & digital design
Partnership & sponsorship strategy
Partnership relationship management
Marks & rights management
Data capture & lead generation
Sweepstakes administration
Experiential fabrication & on-site installation
Staffing & training
Social strategy & content amplification
And many more
US BANK | A MODULAR EXPERIENCE SYSTEM